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5 Ways To Use Pinterest For Business. (Especially If You’re A Creative Entrepreneur.)

The Business of Art: In this series, I share tips + tricks I've learned from running a creative shop + blog.

Click through to learn 5 ways to use Pinterest For Business, especially if you're a creative entrepreneur. Download your free worksheet!

Click through to learn 5 ways to use Pinterest For Business, especially if you're a creative entrepreneur. Download your free checklist!

If you’re a creative person online, no doubt you have at least heard of Pinterest, if not used it personally. When I started hearing more and more about how people are using Pinterest for business, I did some of my own investigating and found that it was the second largest search engine (with Google being the first).  Say what?!  I thought Pinterest was for collecting pretty pictures of DIY projects and recipes!  Whoa, Nelly was I wrong.

To say that Pinterest has the potential to be a business powerhouse is an understatement. Here are a few basic statistics:

  • Pinterest has 100 million active users, of which 85% are women.
  • 55% of US online shoppers pick Pinterest as their favorite platform.
  • 87% of pinners have purchased something because of Pinterest.
  • Top reason why Internet Millenials follow a brand or company on Pinterest: to share their interests/lifestyles with others. (Which makes it easy to appeal to a specific market)

So basically, a LOT of people are using Pinterest to shop and to connect with brands that resonate with them.  For this reason, Pinterest is a perfect way to promote your business because you can connect with viewers in a creative, visual way.

Ever since buckling down and getting serious about my own Pinterest strategy, my site visits have skyrocketed and my email list has grown steadily.  With just a few simple moves, you can get great results, too!  Here’s how to get started:

1. Sign up for a business profile if you haven’t already.

This will allow you to promote pins as well as create Rich Pins (which add extra details to Pins from your website that ‘normal’ pins don’t.) Right now, there are five types of Rich Pins: movie, recipe, article, product and place.  That product you’re trying to sell on Etsy?  You can easily promote it with a Rich Pin on Pinterest.

2. Create boards that are in line with your brand.

Include a mix of boards specifically geared to promoting your work as well as boards that compliment your work.  (You should make it a practice to pin a variety of others pins, not just your own.)

For example:  I have a board for my blog + a board for my art, both specifically promoting my work.  But, I also have a board called Inspirational Quotes  and another called Art That Inspires Me–these both promote content that someone who is following me would probably enjoy seeing.

People are looking to connect with you: Make sure you use keywords in your board descriptions that readers will use while searching for your items/posts.  Keywords are how they will find you, so give it some thought. You can see all of my boards here for keywords I use.

3. Make sure your blog or website is pin-able.

You want to make sure anyone who is visiting your home on the web can pin your content to their heart’s content.  That is how you will get seen–the more pins that are out there of your work, the more chance you have of someone clicking through to your store/site.  The best result (and hope) of this work?  A pin of yours could go viral (that means it is pinned by a lot of people, sometimes quite quickly. Yay!)

Most website themes include a unique set of social sharing buttons but if you need to add a save it button, here is how to do it.  There are also plenty of free ways outside of Pinterest to add them, Sumome is a popular one.

Click through to get access to my free library of helpful tools, including this worksheet on how to create a good graphic!

4. Join Group Boards.

Group boards are made up of a collection of people who pin common interest content to one board (for example: art techniques board or mixed media art board).  The power of the group board is that if a pin gets repinned, it will be seen by each pinner’s individual audience–one you might not have been exposed to if you hadn’t pinned it to the group.  It expands the amount of eyeballs on your work exponentially.

The catch to group boards is that you want to make sure the boards are popular enough, but not too popular.  What this means is, you want to join boards that people are pinning to consistently, and the pins have about 5+ repins each.  Otherwise, if you’re a part of a board where people only repin once in a while, it defeats the purpose.

Once you get the hang of Pinterest and have a good amount of pins, I would highly suggest using a pin promoter like Board Booster so that your pins don’t disappear into the feed.

5. Create good looking graphics.

Sometimes getting noticed is as simple as creating something people want to look at. #truestory Pinterest is loaded with beautiful images, so you want to be sure to stand out in the crowd.  The way to do that?  Catch the viewer’s eye with a great looking pin.

What you create will depend on your brand, style and the overall vibe you want to put out there, but creating a unique look will help others remember you.  It comes down to making a graphic that contains a mix of what you like, with the message you want to convey.

The goal is to design something that people will want to click through and explore further–whether it’s to a product in your shop, a creative technique to learn from your blog or to promote a new course.  The best practice I’ve found with graphics?  Keep it simple.

Need a little help getting started when it comes to creating graphics?  Download my free worksheet below: 5 Elements of a Good Graphic.

Click through to get access to my free library of helpful tools, including this worksheet on how to create a good graphic!

Alright friend, I hope these tips help you get started using Pinterest for business!  Don’t worry about getting everything perfect from the beginning, just get moving and you can adjust as you go.

Love, Steph

December 5, 2016|Canva, The Business of Art|

Be True. Be You.

Click through to get this free inspirational printable PDF, Be True!

Here’s a free printable PDF for you, Be True.

Do you want an 8×10 hi resolution copy of this inspirational piece that you can print out and frame for yourself (or a friend)?  Just click here and you’ll get access to my resource library that includes this freebie and a bunch of other juicy stuff I know you’ll like.

Love, Steph

P.S. Want to learn how to create your own free printable?  Check out my course, Create In Canva.

September 29, 2016|Canva, Printables, Quick Inspiration|

5 Social Media Graphic Elements That Will Attract Your Creative Tribe

Click through to learn the 5 Social Media Graphic Elements

Click through to learn the 5 Social Media Graphic Elements

I love creating graphics but doing this might feel like learning a new language for you. I totally get it!

I want to help you out with a few design hacks that can make creating these little artsy graphics easier.  So whether you make the designs for fun for your social media profiles or for promoting your blog/artwork, you’ll feel good about what you’re putting out there.  It’s not as hard as it might seem, so let’s get to it!

Simplify the text you use.

Remember the phrase, “A picture is worth a thousand words”?

Well friend, let that be your mantra when you’re deciding what to say in your visual.  There’s nothing worse than a cluttered graphic that you can’t read!  And besides, you don’t need to tell your viewer everything in the graphic, it’s just to whet their appetite.

Best practice is to use text that contrasts with the background (and not a lot of it): use light text on dark backgrounds or dark text on light backgrounds.  If you stick to the title, it will make your reader curious for more and hopefully they will click through.

 

Click through to get access to my free library of helpful tools, including this worksheet on how to create a good graphic!

Use pictures to tell your story.

How to add an isolation coat to your mixed media painting. Use this technique to protect your artwork!There are so many ways to say something, especially with graphic images.  Use your imagination and create different ways to send your message!

Experiment with quote visuals (overlaying a quote on a background of your own art or a picture you took) or flatlay pictures of items that link to your message.

Do whatever feels fun and right to you–if you put your heart into the message others will feel that and will want to share it. That’s how you create fans. 🙂

 

Keep the message clear.

We're all tender, be kind. Click through for 3 easy ways to get into the kindness mindset.

Don’t you hate when you get overwhelmed on a blog post from too much information and just click off? Yeah, me too.

Don’t bombard your audience with a lot of thoughts or actions–stick to one simple principle and it will be much more memorable.   And if you’re not sure what you want to say, here are 3 easy options to use that will get people thinking about you without scaring them away:

-Offer a solution to a problem

-Show them how to do something

-Tell a relateable story

 

Show them who you are.

My defunct studio

A picture of my defunct studio that I shared on my blog.

Don’t be afraid to get personal!  Everyone loves a peek behind the scenes to get to know the ‘real’ you.  Show them your funny/silly/weird side and they will love you even more.  Let that freak flag fly, girl!

Are you an artist?  Show a picture of a work in progress or of your messy studio.  Are you a designer?  Show them how you come up with your ideas before they look perfectly staged.

Everyone is a secret hot mess inside!  If you show your audience a little of that messy side, they will relate to you even more.

Be Consistent.

If you want to attract people to your home online, create a style that they can recognize.  The best way to go about this is to pick 4 or 5 colors and 2 or 3 fonts, and use them consistently in your graphics.  If you scroll through pinterest, you will recognize people just based on the images they post– they usually have a similar style with variations in color and information.  Their consistent branding method is a great way to get recognized!

Click through to get access to my free library of helpful tools, including this worksheet on how to create a good graphic!Love, Steph

 

 

May 18, 2016|Art Stuff, Canva|

Do All Things With Kindness

Click through to get this free inspirational printable PDF!

Here’s a free printable PDF for you!

Do you want an 8×10 hi resolution copy of this inspirational piece that you can print out and frame for yourself (or a friend)?  Just click here and you’ll get access to my resource library that includes this freebie and a bunch of other juicy stuff I know you’ll like.

Love, Steph

P.S. Are you struggling to create easy, beautiful graphics for your home on the web?  I SO have you covered, my friend!

Get notified when Canva For Creatives is available!

May 17, 2016|Art Stuff, Canva, Printables, Quick Inspiration|